More than three million Britons will join the Dry January 2018 campaign.
"Not my cup of tea," say the British when something does not like them or when they want to separate their place from the rest. A phrase that we will not sing in London in January 2018, since the British have decided to show us that the collective spirit can do miracles.
It is called Dry January, and it is a campaign (which you might expect to start from Great Britain) with massive participation. A campaign that aims to improve the British, as parents, spouses, friends ... A campaign in which the British will change their lives for 30 days, since they will refrain from something they themselves love.
Those with a higher probability of participation are family leaders, with children between 12 and 16 years of age and those with three or more children at home.
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